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email-marketing



5 Ways To Optimize Your Email Marketing Automation

Email marketing plays a significant role in increasing sales for businesses all around the world. Since the consumers are relying more on online shopping channels the email marketing is becoming more competitive that has led to the increasing need for optimizing the email marketing automation tool. Email automation is not about gleaming robots but it is something that plays a significant role in optimizing the emailing process. There...

How To Boost Your Personalization With Email Marketing Automation

Today, an average buyer's journey has changed drastically from what it was a few years back. Thanks to the internet and of course changing consumer expectations. A Marketing Automation Software can help you reach your customer during this first half of his cycle and increase your chances of selling to him. The technological explosion in the marketing world has helped marketers to exceed the techniques that they once thought of....

Integrating Email and Social Media for a Successful Marketing Strategy

Email marketing is the best and most practical approach to showcase your services over the web. Incorporating social media into your email marketing campaign can upgrade your reach to a crowd of people past your pick in a rundown. In any case, the customers benefit because of social media integration is just not one, there are endless benefits. Using social media in the email marketing industry Every organization talks about using social media for more promotions and better customer engagement, but hardly anyone is...

Things To Consider While Resending A Campaign

It is quite hesitant to resend the email that once was ignored or not even opened by the recipient. Most of the time even the question strikes in mind that is it worth to send the email again? It is quite confusing to know the accurate result for performing such actions. It is therefore essential to consider the things that to do or not to do while resending the emails. Resending an email increases the chance of gaining attention and the chance to notify about your message to the target recipient. If you are about to resend the...

Difference Between Marketing Automation Software and CRM

Are you leading a marketing or sales team? Are you aware of Customer Relationship Management (CRM) and Marketing Automation software? If not, then there are chances that you make a wrong choice that may harm your current working strategies. CRM and marketing automation have different processes and utilizes different tools to fulfill different purposes. Most of the time many marketing and sales leader faces confusion between the two. This is because both the software deals with similar customer information and similar work to ge...

Role Of Machine Learning In Email Marketing Optimization

Even after the introduction of new communication channels like mobile apps, Slack, Social Media, Skype etc most of the businessmen depend on email to share messages with their team, clients and to target their potential customers. Since machine learning is playing a great role in every sector of the business, even the most complex marketing automation programs rely on such tools,  the email marketing does not lag behind to come under the influence of advancement. Machine learning is the way of data analysis that allows the...

Latest Trends In Email Marketing Software

The introduction of digitization is changing the marketing world at a faster rate. Also, to deliver the fast forward service it makes use of technology that keeps on updating and changing. To make your business more technology-driven it also becomes essential to look for the tools that you are using to conduct businesses and to make seamless communication at a large platform. The most updated and demanding marketing tools that are being used to make better communication is EMAIL. It has been found that communication using the e...

Features To Look In Email Marketing Software

Email marketing software is a growing business solution that helps in conducting an email marketing campaign for promoting business, providing valuable content, processing customer-initiated requests and much more. It is an innovative tool that helps in generation of leads, increasing conversion rate and in building a strong customer relationship.  Since email is growing as an effective marketing tool, there are many available software solutions that have features to ease the task of creating customized email lists, send...

How AI Is Making E-mail Marketing Industry Smarter?

Despite the stiff competition in all other traditional marketing platforms, e-mail marketing still remains as one of the most preferred marketing tools. This is because of the endless benefits that it offers to customers worldwide. One of the top reasons why industry influencers are making a rapid switch to e-mail marketing is that the customers receive the actual content in their inbox while ignoring the useless e-mails. Role of AI into E-mail Marketing In this ever-evolving tech world, your e-mail subscribers pay...

Tips to Elevate Your Email Marketing Strategy

Email marketing is no more a buzzword for this advanced tech world. Agree? Majority of organizations and large enterprises have already adopted an email marketing platform in order to elevate their businesses. But still, there are many startup businesses that think email marketing tool is expensive and out of their budget. there would be many startup businesses who might feel that email marketing tools are just out of their budget. But this is not actually true, email marketing platform has become affordable with time and is now...

Emerging Trends in Email Marketing Platform for 2019

Confused about whether to invest in an email marketing platform or not? If you have this question in your mind then let me clear you right here that most of the industry makers feel that adopting email marketing platform lets them drive a better ROI as compared to other marketing platforms. Still not convinced? Have a look at a recent report prepared by Statista: Email advertising spending in the U.S. is expected to increase to 350 million...

How Email Marketing Impacts a Global Audience

Are you still struggling with the traditional marketing methods or have you upgraded your marketing platform? We often hear people saying that email marketing platforms have overpowered the marketing industry and it helps in more customer engagement. Is it true or it's just a myth? Industry makers even claim that adopting email marketing platform lets them drive a better ROI as compared to other marketing platforms. Will investing in an email marketing platform be a worthy investment or totally a wastage of capital? We have an answer to all your queries!...

Looking for an Email Marketing Platform? Consider These Features Before Finalising

The initial step to start email marketing is to pick an email marketing platform. You cannot be sending and managing an expansive list of emails. In this way, you require a platform that you can grow with and has the highlights you need to create engaging emails. There are numerous options to choose from. You can run with Moosend, jiMailer, MailChimp, ActiveCampaign, the list continues forever. However, there are certain factors to consider when deciding among different email platforms. Choosing an Email Marketing Pla...

Impress Your Email Subscribers With These Quick Tips

A great deal can occur in a few seconds, and if you think carefully, a few moments do not sound like enough time to complete anything substantial. You may be shocked to learn that dozen prospective customers have either gone gaga for your brand or lost interest altogether in that time. According to a study, the average human attention span is 8 seconds. That is how long you have to get your brand into y...

Role of Artificial Intelligence in Email Marketing Strategy

Artificial Intelligence can possibly change pretty much every industry. It is changing the entire situation of business marketing. Pretty much every business, be it small, medium or large is integrating email marketing strategy in their business. Email marketing campaigns are an incredible way to enhance sales and generate new leads. Digital marketing experts have seen that email marketing is compelling, however, it has its very own restrictions and the results become saturated after some time. In this manner, th...

Designing Successful Automated Emails

Marketing automation is an incredible method to take a few tasks off your plate while keeping your customers engaged. However, how would you make automated messages feel unique and relevant? jiMailer empowers you to create targetted emails that send when triggered by a specific date, event, or activity. By settling on intentional design decisions and crafting your messages with care, you can use automation to build your brand and establish credibility with your audience. Here is some advice to enable you to begin. Creating Automated Email Desi...

Top Benefits of Email Autoresponders for a Business Marketing Strategy

Did you ever give your email address to subscribe and receive free information like an e-book, recent updates, or blogs? Certainly, we all would have done that! Isn't it? And once we subscribe to them, they start sending us updates either on a regular basis or whenever they have some exciting offers or new services for you. Most of the times we get attracted to the subject of the email they have sent us and we further want to explore more about it. What is email auto-responder? The vital tool wh...

A Guide to Email Marketing Strategy for Your Mobile Users

If you believe the digital marketing "masters," email marketing is on its way out. Organizations are making the jump to social media, YouTube, podcasts and different other roads of digital marketing. However, the information tells a different story. As per the most recent research, email is still the second-most-utilized application on smartphones, beaten just by phone calls. Also, the conversion rate for emails is twice that of any other social media platform. On the off chance that you have been doing email marketin...

How AI has Transformed the Email Marketing Industry

Artificial intelligence gained the spotlight in a very short span of time and became one of the major topics of discussion recently. So does the email marketing came along. Apart from thermostats, smart cars, smart homes, and smart locks, AI has spread its reach beyond the email marketing sector. It is no more a thing of the surprise that AI and machine learning have benefitted email marketing in several aspects. To have a broader look at the ways how AI affected the email marketing sector, we need to go through the following important topics:

Choosing an Appropriate Email Marketing Platform For Your Business

Fetching new customers while maintaining the market with the existing ones, email platform gained spotlight over other traditional ways. As per estimation records, around 269 billion emails get exchanged every day worldwide. If you are still unaware of the email marketing trends, you are far out of the race. With the advanced and forward technology, we get a wide choice of choosing the desirable email marketing platform, every platform offering you a new and unique...