The introduction of digitization is changing the marketing world at a faster rate. Also, to deliver the fast forward service it makes use of technology that keeps on updating and changing. To make your business more technology-driven it also becomes essential to look for the tools that you are using to conduct businesses and to make seamless communication at a large platform.

The most updated and demanding marketing tools that are being used to make better communication is EMAIL. It has been found that communication using the email platform helps in generating the highest ROI for both small and large business enterprises. According to the latest email tracker it has been estimated that email receives maximum ROI among all communication tools used.

To earn maximum ROI and more profit it is essential to know that you are utilizing the best email marketing practices. With the change in years, the technologies changed too. Email marketing platform is becoming more personalized and interactive that make it an effective tool for driving more revenue and brand loyalty. To know the current trends of email marketing have a look on the list below and update your marketing strategies to the point.

What Are The Latest Trends In Email Marketing?

To achieve some of the defined goals of 2019, make yourself aware of the latest trends of email marketing for 2019. Here is the list of some of the top trends of email marketing. Have a look and accelerate your growth.

Personalized Email Content: To attract more potential customers it is essential to make your content more thoughtful and as per the customer behavior. This makes the generation of personalized email content to be more prevalent in the year 2019. It has become one of the deliberate ways of delivering success to your business.

A Rise in Influencing Content: Although words play an important role in targeting customers, the way and the format in which it is presented is also important to influence your clients. It is therefore required to make your content interactive and attractive.

Using the right format and design of an email offers great experience and is a powerful way for making a strategic approach towards influencing potential targets. In the current year, email marketer is choosing plain text and interactive emails over sending promotional and sales oriented messages filled with graphics. 

Loyalty Programs to Understand Customer Behavior: With the growing advancement email marketer is now more focused on developing better customer experience. For this, they are more concentrated on loyalty programs. It helps them collect customer data and to understand customer behavior better.

The current feature of email marketing help marketer to track the behavior of loyal customers and to understand their needs like at what time of the day are they available to receive emails? What type of products do they browse and purchase?  What promotions work best for them? By analyzing this data the marketer uses this information to encourage subscribers with similar behavior to join loyalty programs.

Increasing Dependency On Artificial Intelligence: Currently, many companies are relying on artificial intelligence (AI) to make their email marketing strategies a bit stronger and personalized. It is in the continuous growth phase that makes it more demanding. Using such powerful and smarter tools help the companies to improve their efforts thus making it easy for them to reach their audience

More Business Push For Responsive Design: Another important aspect of the email marketing strategy is the optimization of email for mobile devices. With more dependency of people on mobile phones, it becomes essential that an email offers a better view on a mobile device rather than over computer.


Now it is the time to inspect and compare the email-marketing campaigns you performed last year. Are you satisfied with that or not? If not, and looking further to increase your revenue and to improve your email marketing ROI in 2019, jiMailer comes forward. It is the marketing platform that offers you the best marketing solution that helps you in growing your brand.