At the point when utilized properly, email marketing is a capable tool for customer retention too. Custom acquisition cost is a noteworthy issue for pretty much every business. Each accomplished marketer knows that it costs more to get a new customer than it does to retain a current one. On the off chance that you need your business to succeed, it is vital to retain your customers. That implies treating them right, giving them the regard they deserve and gaining their confidence
Here are some ways you can use email marketing to retain your most valuable resource; "your customers".
Mobile Friendly: The current changes to the Google algorithm make being mobile friendly more important than ever. Chances are your clients are reading their emails and going to your site from their mobiles, so ensure your content looks good on the small screen as well.
Welcome Customers the Right Way: Your welcome email will set the tone for the future relationship, so make sure it is warm, friendly and welcoming. Regardless of whether the client made a buy or simply subscribe, now is the opportunity to get your image before them.
Reward Your Customers: The customer took the time and effort to make a purchase. Reward them for their confidence with a strong reward program. From free shipping offers to special customer-only coupons, there are endless approaches to say thank you to your loyal customers.
Gifts for Customers: Ask for your customer’s birth date when they sign up for your mailing list and send them a gift on their birthday. Everybody adores a birthday gift, and giving a small present is an incredible method to reward your clients.
Give a Sneak Peek: In the event that you have a new item turning out, give your current clients a sneak look at the new offering. This creates exclusivity and urges new individuals to sign up for your newsletter and purchase your items.
Send Out Promo Codes: Everybody cherishes an opportunity to spare money, and promo codes let the customer do just that. Send unique promo codes to your current clients. It will urge them to return to your site and make additional purchases.
Ask for Advice: Requesting feedback makes your clients feel appreciated. Send out a short survey or solicit feedback through your website. The appropriate responses will enable you to enhance your business practices and lift your sales.
Run a Quiz: The challenge does not need to be elaborate, and the prize does not need to be costly. Giving a little gift to your best clients and the opportunity to win a prize is sufficient to boost your retention rate.
Share Your Expertise: You are a specialist in your line of business, so share your insight with your clients. Regardless of whether it is how to fix a leaking faucet or how to change a punctured tire, you have a lot of awesome tips to share.
Use Smart Marketing: You recognize what every client has bought, and that gives you an abundance of data for future marketing emails. Target future campaigns to the tastes of every client to boost your sales.
Persistent, not Pushy: Compile a list of past clients who have not ordered for a while, at that point send them a friendly reminder. Keep the update brief and friendly and don't put on a show of being pushy or disturbing.
Retaining your current clients is critical to the achievement of your business. Regardless of whether you are a newcomer to your niche or have a very long time of experience, the methods above can keep your clients on board, decrease your working expenses and lift your primary concern.