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Latest Trends In Email Marketing Software

The introduction of digitization is changing the marketing world at a faster rate. Also, to deliver the fast forward service it makes use of technology that keeps on updating and changing. To make your business more technology-driven it also becomes essential to look for the tools that you are using to conduct businesses and to make seamless communication at a large platform. The most updated and demanding marketing tools that are being used to make better communication is EMAIL. It has been found that communication using the e...

Features To Look In Email Marketing Software

Email marketing software is a growing business solution that helps in conducting an email marketing campaign for promoting business, providing valuable content, processing customer-initiated requests and much more. It is an innovative tool that helps in generation of leads, increasing conversion rate and in building a strong customer relationship.  Since email is growing as an effective marketing tool, there are many available software solutions that have features to ease the task of creating customized email lists, send...

How AI Is Making E-mail Marketing Industry Smarter?

Despite the stiff competition in all other traditional marketing platforms, e-mail marketing still remains as one of the most preferred marketing tools. This is because of the endless benefits that it offers to customers worldwide. One of the top reasons why industry influencers are making a rapid switch to e-mail marketing is that the customers receive the actual content in their inbox while ignoring the useless e-mails. Role of AI into E-mail Marketing In this ever-evolving tech world, your e-mail subscribers pay...

Tips to Elevate Your Email Marketing Strategy

Email marketing is no more a buzzword for this advanced tech world. Agree? Majority of organizations and large enterprises have already adopted an email marketing platform in order to elevate their businesses. But still, there are many startup businesses that think email marketing tool is expensive and out of their budget. there would be many startup businesses who might feel that email marketing tools are just out of their budget. But this is not actually true, email marketing platform has become affordable with time and is now...

Emerging Trends in Email Marketing Platform for 2019

Confused about whether to invest in an email marketing platform or not? If you have this question in your mind then let me clear you right here that most of the industry makers feel that adopting email marketing platform lets them drive a better ROI as compared to other marketing platforms. Still not convinced? Have a look at a recent report prepared by Statista: Email advertising spending in the U.S. is expected to increase to 350 million...

Reasons Why Your Emails go to Spam Box

With the evolution of technology updates, marketing automation is rapidly gaining power and many companies are now implementing email campaigns in order to obtain better results. However, as the spammers are also increasing alongside with this rapid evolution. As per the recent reports prepared by Statista, by the end of 2018, spam messages accounted for 53.5 percent of e-mail traffic worldwide. In the second quarter of 2018, C...

How Email Marketing Impacts a Global Audience

Are you still struggling with the traditional marketing methods or have you upgraded your marketing platform? We often hear people saying that email marketing platforms have overpowered the marketing industry and it helps in more customer engagement. Is it true or it's just a myth? Industry makers even claim that adopting email marketing platform lets them drive a better ROI as compared to other marketing platforms. Will investing in an email marketing platform be a worthy investment or totally a wastage of capital? We have an answer to all your queries!...

Looking for an Email Marketing Platform? Consider These Features Before Finalising

The initial step to start email marketing is to pick an email marketing platform. You cannot be sending and managing an expansive list of emails. In this way, you require a platform that you can grow with and has the highlights you need to create engaging emails. There are numerous options to choose from. You can run with Moosend, jiMailer, MailChimp, ActiveCampaign, the list continues forever. However, there are certain factors to consider when deciding among different email platforms. Choosing an Email Marketing Pla...