If you believe the digital marketing "masters," email marketing is on its way out. Organizations are making the jump to social media, YouTube, podcasts and different other roads of digital marketing. However, the information tells a different story. As per the most recent research, email is still the second-most-utilized application on smartphones, beaten just by phone calls. Also, the conversion rate for emails is twice that of any other social media platform.
On the off chance that you have been doing email marketing for some time, here is another stat you need to keep in mind: 42 percent of individuals who get emails on smartphones erase the ones that are not formatted correctly. On the off chance that you are going to send emails to mobile subscribers, you need to ensure they show up correctly.
Here are the ways you can get this going.
1. Focus on the Layout
Mobile emails need to fit the smaller dimensions of the devices on which they will be read on. Be that as it may, it is not only the format of the email that you have to alter. You have to consider the way your subscribers read emails on mobile phones. For starters, most smartphone users will skim your emails. To make sure all of your important data is quickly noticeable, utilize loads of catchy headlines, bullet points, and pictures wherever relevant.
You need to ensure all of your important data is noticeable to users clients without scrolling. You ought to likewise guarantee that your messages are well spaced, use proper fonts and incorporate an attractive and visible call-to-action.
2. Optimize Your Copy
You have the design part secured; now focus on the content of your emails. There are four separate parts of your email that you have to give careful consideration to.
Use a real person’s name in the “From” field unless you’re a globally renowned brand.
Craft a compelling subject line that will drive your subscribers to open the email.
Start your body with an intriguing first line that makes it impossible for your readers to skip the rest of the copy. Keep it as brief as possible.
Include a strong call-to-action. Tell your users exactly what you need them to do, such as click a link, fill out a survey or purchase a product.
3. Work on the Code
Unless you have a staff of experts who handle your emails for you, you will likely need to make your emails mobile prepared on your own. Fortunately, this does not take a great deal of specialized knowledge. In the event that you know about programming, you can utilize rules to enhance the CSS and HTML of your format to ensure maximum conversions. In the event that you need to skip coding completely, you can try a powerful newsletter creator software that enables you to make responsive email formats with a simple series of drag and drops, without composing a single line of code.
Another alternative is to choose from a wide variety of email templates available online: make sure to choose just those formats who are marked as "responsive".
As of now, mostly all the emails are accessed on smartphones. This number is going to ascend in the future. In the event that you need to succeed with your email marketing, utilize the steps above to make powerful messages that your subscribers will love.