The initial step to start email marketing is to pick an email marketing platform. You cannot be sending and managing an expansive list of emails. In this way, you require a platform that you can grow with and has the highlights you need to create engaging emails. There are numerous options to choose from. You can run with Moosend, jiMailer, MailChimp, ActiveCampaign, the list continues forever. However, there are certain factors to consider when deciding among different email platforms.

Choosing an Email Marketing Platform


There are a couple of pricing models that email platforms utilize but they typically fall into two categories: Per List Size and Per Emails Sent pricing. Both are charged on a monthly ongoing basis. In the Per List Size pricing model, the company offers plans based on a certain amount of email addresses you can have. In the Per Email Sent pricing model, the company offers plans dependent on the number of emails you can send every month. 

You are then typically allowed to have a boundless number of email addresses or contacts stored in your database. Both of these pricing models enable you to manage your costs as you grow. A few organizations utilize a combination of both pricing models. Some also have free trials and free plans. When trying to choose between these models consider what's more important to you. Would it be helpful to have the ability to send out as many emails as you might want in a given month or do you require more flexibility with regards to the number of contacts you can have?

Ease of Use

All of the significant email platforms have drag-and-drop email builders and an interface for managing email campaigns, contacts, and automation cycles. However, it is best to try each email platform out first to see which one you like the best and that you find most effortless to use. Additionally, it helps when an email platform has a large number of pre-built email templates to choose from. This will spare you time and can enable you to make better-looking emails if you are not good at design.

Email Automation

While you probably won't require it immediately, email automation can be a powerful tool in your email marketing strategy. When deciding on an email platform, you should attempt to find a platform that will enable you to make complex automation cycles dependent on various activities your website visitors and email subscribers take. With automation you can:

  1. send a series of emails to send to a new subscriber
  2. automatically send emails to a visitor when they abandon their shopping cart
  3. send a series of emails when a visitor performs a specific action such as clicking a link
  4. send an email on a specific date such as a subscriber’s birthday or anniversary

With automation, you have the ability to make complex email cycles that can bring subscribers back to your website. You should ensure that your email platform considers these kinds of automation types and that setting them up is simple.

Customer Support

Lastly, you will need to consider customer support should you ever have an issue or need assistance setting something up. Your email platform should have a dedicated support page with resources and a clear way for clients to get in touch. There is nothing more irritating than when an organization does not make it simple for customers to contact support and make people need to experience pages upon pages to find contact information. Additionally, ensure that there are multiple approaches to contact support. 

Not every person wishes to call support when they require help. So it is good to have multiple contact choices.


Getting the services done is not the end, checking whether the email marketing platform is working or not is a must-to-do task. It should offer reports, stats, or other link clicks or check the working of the service deployed. jiMailer automates your complete email automation process and streamlines all your tasks. Have any queries? Get in touch with our team and get an instant response.