Avoiding email spamming can be considered as one of the most rigorous problems. We have seen webmail providers cracking down harder on spam but the filters do not support 100% accuracy. This may be the reason that sometimes, legitimate emails go to spam too. However, following points can guide you effectively on how to avoid falling into the user’s spam folder:
WORK WITH AN UP-TO-DATE DATABASE:
On a general basis, companies send hundreds and thousands of emails marketing campaigns every single day. This is done with an aim to convert subscribers into clients. Having an up to date and properly segmented database can help you avoid spam filters when sending emails.
USE RELEVANT CONTENT:
Spam filters analyze and revise your content properly. So your message has to be clear and exact. You should avoid using magic keywords in order to enhance the deliverability. This may include words like free, promo, purchase, etc. By doing so, you can minimize the chances of your email to land up in the spam folder. Do revise all the content, whether text or audio-visual before sending it to a specific user.
DO INCLUDE A VISIBLE UN-SUBSCRIPTION LINK:
There is no use of continuously sending emails to users who are not even interested in them. All these results in sending your emails in the user’s spam box and your’s this investment will have no return. So to avoid such situation, don’t forget to include a visible un-subscription link. In case, you face a lot of un-subscriptions, make changes in your content as per the interest of the audience. This will definitely help you get better results.
AVOID PURCHASE LISTS:
If you want to grow your list by a million potential customers in the minimum time period, then you must avoid the purchase lists. These can be described as the ticking time bombs which can devastate the reputation of the sender. At best, your messages may end up in junk folders. At worst, you may be branded as a spammer.
CHOOSE A RELIABLE ESP:
ESP stands for Email Service Provider. These are evacuated as senders depending on the reputation of IP i.e. Internet Protocol and domains of the clients. ESPs that send only solicited emails have greater credibility with mailbox providers. If they follow the steps outlined in this post, then the customers are more likely to experience undisturbed inbox delivery.
DON’T USE DIRTY TACTICS:
Use of tricks like hash busting, deceptive subject lines, misleading claims, use of the fake image, etc can easily cause damage to your deliverability ratios. So try to avoid such dirty tricks as they will only prove harmful to you.
Summing up, even the most appropriate email template can’t generate the desired results if it lands in the spam folder. So try out different tips to make your email program work. Connecting to an appropriate email marketing software will increase your inbox placement rate and lead to better outcomes.